SYSTEM OF VISUAL IDENTIFIERS 

Visual identifiers are interrelated and interdependent elements that together form a system of visual signs and markers, distinguishing the project
from a number of others.

The style of visual identifiers rests upon images of warships and attributes of naval combat. We have incorporated the main visual features of warships (shapes, textures, colors) to the World of Warships identifiers. This continuity intensifies the emotional distinctiveness of the brand, helping new players feel and understand the nature of the project from the beginning.

 

---

LOGO The angular logo is reminiscent of the shapes of a warship and its texture resembles ship hulls.

MOTTO  The motto includes aquamarine colors with traces of spindrift from a ship’s bow.

IDENTITY BLOCK  The identity block is a combination of the logo and the motto.

COLORS The project colors are associated with naval battle elements: aquamarine color, ship skin, sparks, and flames.

FONT The austere direct font has associations with “military” fonts.

KEY-ART The key-art is a vivid example of the combination of all attributes and properties with a realistic image of ships, sea slick, droplets, and splashes, as well as fire, sparks, and explosions.

SPARKS AND FIRE Sparks and fire are emphasizing details conveying the energy of naval battles.

WATER Water is the main environment for the project.