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  • Rules of Positioning
  • Identity Elements Usage

IDENTITY ELEMENTS USAGE

The main condition of identity elements is the following: background must not impede instantaneous perception and awareness of the identity block or logo. When working with visual identity elements, only use the correct variations given in the table below.

 

  • Introduction

  • Brand Identity Guidelines

    • General Information About the Brand

    • Brand Personality

    • Unique Selling Points

    • What are our Core Values?

    • What is our Voice?

  • System of Visual Identifiers

  • Logo

    • Main logo version

    • 3D Logo

    • Vector Logo Versions

  • Corporate Symbol

  • Motto

  • Identity Block

    • Main version of the Identity Block

    • Vector Versions of the Identity Block

  • Trademark Symbols

  • Localization

  • Colors

  • Font

  • Art Elements

    • Key-Art

    • Exhibition Illustrations

    • Textures

    • Additional Branding Elements

  • Rules of Positioning

    • Free Space

    • Minimum Sizes

    • Identity Elements Usage

    • Identity Elements Combinations

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