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  • Rules of Positioning
  • Identity Elements Combinations

IDENTITY ELEMENTS COMBINATIONS

Identity elements need to be adjusted to a specific layout if simple scaling does not solve the problem. This page contains examples of correct identity style adaption to layouts of different sizes.

Also, the following examples show the correct variants of identity element combinations and their combined use. These techniques can be applied to print media, product branding, and exhibition design. 

 

  • Introduction

  • Brand Identity Guidelines

    • General Information About the Brand

    • Brand Personality

    • Unique Selling Points

    • What are our Core Values?

    • What is our Voice?

  • System of Visual Identifiers

  • Logo

    • Main logo version

    • 3D Logo

    • Vector Logo Versions

  • Corporate Symbol

  • Motto

  • Identity Block

    • Main version of the Identity Block

    • Vector Versions of the Identity Block

  • Trademark Symbols

  • Localization

  • Colors

  • Font

  • Art Elements

    • Key-Art

    • Exhibition Illustrations

    • Textures

    • Additional Branding Elements

  • Rules of Positioning

    • Free Space

    • Minimum Sizes

    • Identity Elements Usage

    • Identity Elements Combinations

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