GENERAL INFORMATION ABOUT THE BRAND
Become a widely recognized brand, with strong and positive associations, among Gamer and Militaria segments of the Free-to-Play market.
Achieve target levels of awareness. Use the bimonthly online brand tracker to set ongoing targets by region for both prompted awareness and brand warmth.
Target Gamer and Militaria segments via a mix of PR campaigns, sponsorship, and advertising across TV, online, and print outlets.
- GLOBAL ONLINE WARSHIP BATTLES
The unique brand positioning statement is expressed through the motto ACTION STATIONS, clearly communicating both the team-based component of the games, produced by the company, and the battle element.