GENERAL INFORMATION ABOUT THE BRAND 

 

BRAND MISSION 

Become a widely recognized brand, with strong and positive associations, among Gamer and Militaria segments of the Free-to-Play market. 

 

BRAND OBJECTIVES

Achieve target levels of awareness. Use the bimonthly online brand tracker to set ongoing targets by region for both prompted awareness and brand warmth.

 

BRAND STRATEGY

Target Gamer and Militaria segments via a mix of PR campaigns, sponsorship, and advertising across TV, online, and print outlets. 

 

BRAND POSITIONING

  • FREE-TO-PLAY
  • TEAM-BASED 
  • GLOBAL ONLINE WARSHIP BATTLES
     

POSITIONING STATEMENT

The unique brand positioning statement is expressed through the motto ACTION STATIONS, clearly communicating both the team-based component of the games, produced by the company, and the battle element.