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  • Rules of Positioning
  • Free Space

FREE SPACE

Free space around identity elements ensures maximum impact and visual perception. This area must not contain any elements of graphics, photos, or text blocks. The half-hight of the copropate symbol is used as a basic unit for the width of the free space. The free space rule is also applicable for both the identity block and for the logo. 

 

  • Introduction

  • Brand Identity Guidelines

    • General Information About the Brand

    • Brand Personality

    • Unique Selling Points

    • What are our Core Values?

    • What is our Voice?

  • System of Visual Identifiers

  • Logo

    • Main logo version

    • 3D Logo

    • Vector Logo Versions

  • Corporate Symbol

  • Motto

  • Identity Block

    • Main version of the Identity Block

    • Vector Versions of the Identity Block

  • Trademark Symbols

  • Localization

  • Colors

  • Font

  • Art Elements

    • Key-Art

    • Exhibition Illustrations

    • Textures

    • Additional Branding Elements

  • Rules of Positioning

    • Free Space

    • Minimum Sizes

    • Identity Elements Usage

    • Identity Elements Combinations

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