GENERAL INFORMATION ABOUT THE BRAND

World of Warships: Legends brings the naval tactical action format to the latest generation of consoles and lets the player command a range of steel juggernauts in epic 9 vs 9 battles right from the comfort of a couch!

Legendary commanders will lead your ships into epic battles, enhancing your warship of choice, be it one of the swift destroyers, well-rounded cruisers, mighty battleships or menacing aircraft carriers!

World of Warships: Legends is a game of skill, team coordination and nearly endless opportunities with more and more content delivered on the regular to satisfy all of your naval needs!

 

 

BRAND MISSION 

To become the go-to naval action game on the console Free-to-Play market.

BRAND OBJECTIVES

To achieve baseline levels of awareness with the defined target audience and cross over into the budding console free-to-play market thus reaching wider audience.

BRAND PERSONALITY

  • MASSIVELY MULTIPLAYER NAVAL COMBAT
  • LEGENDARY WARSHIPS AND COMMANDERS
  • GREATLY OPTIMIZED FOR CONSOLES
  • DYNAMIC
  • FREE-TO-PLAY
  • FREE-TO-WIN

brand features

  • TEAM-BASED WARSHIP BATTLES
  • FREE TO WIN AND COMPETITIVE
  • EASY TO LEARN, HARD TO MASTER

STYLE AND TONE

  • SMART
 
  • CONFIDENT
 
  • HUMAN
 
  • TO THE POINT
 
  • FUN
 

POSITIONING STATEMENT

 

“Turn the tide” motto communicates the excitement and the fact that anything can happen in our Legendary naval battles as well as our commitment to enrich the Free-to-play landscape of the console sphere with the naval component.