A motto is a short emphatic phrase that expresses the principles of a brand in a natural language. The naval command “Sink or Win” is the motto for World of Warships Blitz.

A motto is a verbal identifier. The font composition is designed to enhance its connection with other graphical identifiers. Direct condensed type characters without serifs are similar to the project’s primary font and wordmark. Aquamarine-colored letters and stylized splashes of water from the ship’s bow are an important part of the design, making the motto more significant and expressive.




  • PSD. Standard image size is 1000х1000 px. The smart object in the file contains a full-size image.
  • PNG. The image on the transparent background.


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