GENERAL INFORMATION ABOUT THE BRAND

WORLD OF WARSHIPS BLITZ brings the World War 2 naval strategy and action of PC to mobile and tablet.


You can now master the steel juggernauts from a variety of Battleships, Cruisers, Destroyers and even Aircraft carriers , and jump straight into quick, action-packed 7vs7 epic warships battles no matter where you are!


Teamwork, tactics and skill rule the seas in this action packed massive-multiplayer-online Shooter. Jump into the action anywhere and anytime in this cheerful, buoyant take on the warship genre. Players will be able to conquer the waves in over 100 warships, each with their own unique characteristics.
A truly free-to-play game. No timers, energy bars, fuel—play as much as you want and whenever you want.

 

 


BRAND MISSION 

To be the premier naval shooter on the mobile game market.

 

BRAND OBJECTIVES

To achieve baseline levels of awareness with the defined target audience.

 

BRAND PERSONALITY

  • MILITARY
  • ACTION ORIENTED
  • DYNAMIC
  • TEAM BASED
  • CONFLICT

 


BRAND POSITIONING 

  • Team-based warship battles
  • Free to win and competitive
  • Easy to learn, hard to master
 

Style and tone

  • SMART
  • CASUAL
  • CONFIDENT
  • FUN
 

KEY POINTS FOR WOWS BLITZ 

  • Evolving Ship Universe
  • Balanced Gameplay
  • Unique Ship classes with unique roles
  • Fun and Accessible
  • Easy to learn difficult to master
  • Skill and teamwork rules the sea


DIFFERENTIATION BETWEEN WORLD OF WARSHIPS ON PC AND WORLD OF WARSHIPS BLITZ ON MOBILE 

  • WOWS PC is “WOWS the full immersive experience”. It’s about depth, historical authenticity, long play sessions and fully engaged community
  • Blitz is “WOWS on the Go!”. It’s about pick up and play, shorter play sessions and a fun, more casual community. We try to characterize through action oriented images that are high in contrast with identifiable elements.