COBRANDING

Cobranding is the use of the World of Warships Blitz logo in conjunction with partner logos in print and digital media. In order to promote and increase brand awareness, two models of cobranding have been developed. Dual Branding is the placement of the World of Warships Blitz logo next to the logo of a partner, where both partners have a strong identity and complement each other. Multiple Partner Branding is the use of the World of Warships Blitz logo in a partnership unit, close to the logos of several partners.

When using the World of Warships Blitz logo in both models of cobranding, follow the basic rule: all logos should be visually equal in weight. In addition, each logo should have its own free space for an adequate visual perception. The logos should form a unit and align along a horizontal or vertical axis depending on the format.

Because the project does not have raster logos, simplified vector versions of partner logos or other projects should be used whenever possible.