SYSTEM OF VISUAL IDENTIFIERS

The essence of brand style is created by visual identifiers. These visual identifiers are interrelated and interdependent elements that together set
a system of visual signs and markers, distinguishing the project from a number of others.

Aircraft and related attributes, being the main characters of the game, are in the center of this system. We have transferred the main visual features
of aircraft (shapes, textures, colors) to the World of Warplanes identifiers. This continuity intensifies the emotional distinctiveness of the brand,
helping new players feel and understand the nature of the project from the beginning.

 

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LOGO The logo resembles the badges of military pilots. The aluminium aircraft texture is reminiscent of armored texture of the aerial vehicles of the 20th century.

MOTTO The motto includes light and dark blue colors with condensation trails.

IDENTITY BLOCK The identity block is a combination of the logo and the motto.

COLORS The project colors are connected with aerial battle elements: the light and dark blue colors, with additional colors of sparks and fire.

FONT The austere direct font has associations with “military” fonts.

KEY-ART Key-art is a vivid example of the combination of all attributes and properties with a realistic image of aircraft, fire, sparks, and explosions.

SPARKS AND FIRE Sparks and fire are emphasizing details, conveying the energy of aerial battles and gamers’ emotions.

AIR Air is the main environment of the project.