SYSTEM OF VISUAL IDENTIFIERS
The essence of brand style is created by visual identifiers. These visual identifiers are interrelated and interdependent elements that together set
a system of visual signs and markers, distinguishing the project from a number of others.
Aircraft and related attributes, being the main characters of the game, are in the center of this system. We have transferred the main visual features
of aircraft (shapes, textures, colors) to the World of Warplanes identifiers. This continuity intensifies the emotional distinctiveness of the brand,
helping new players feel and understand the nature of the project from the beginning.
LOGOThe logo resembles the badges |
MOTTOThe motto includes light and dark blue colors with condensation trails. |
IDENTITY BLOCKThe identity block is a combination of the logo and the motto. |
COLORSThe project colors are connected with aerial battle elements: |
FONTThe austere direct font has associations with “military” fonts. |
KEY-ARTKey-art is a vivid example |
SPARKS AND FIRESparks and fire are emphasizing details, conveying the energy |
AIRAir is the main environment |