A motto is a short, suggestive phrase that expresses the principles of a brand in a natural language. For World of Warplanes, the motto is “Get Airborne.”

In fact, the motto is not a graphical, but a verbal identifier. It is designed as a font composition to enhance its connection with the other identifiers. Direct condensed type characters without serifs are similar to the projects primary font and wordmark. Warplanes Blue and stylized condensation trails are important parts of the design, making the motto more significant and expressive.




The raster version of the motto, as well as the main logo version, has different design variants for light and dark backgrounds. Take this fact into account while designing mockups.




  • PSD. Standard image size is 2000 х 2000 px. The smart object in the file contains a full-size image.
  • PNG. The image is 600 px wide on the transparent background.
  • EPS. Each file contains versions for dark and light backgrounds. 


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