GENERAL INFORMATION ABOUT THE BRAND

 


BRAND MISSION

Become a widely recognized brand in online Free-To-Play combat games with strong and positive associations.

 


BRAND OBJECTIVES

Achieve target levels of awareness.

Use the bimonthly online brand tracker to set ongoing targets by region for both prompted awareness and brand warmth.

 


BRAND STRATEGY

Target Gamer and Militaria segments via a mix of PR campaigns, sponsorship, and advertising across TV, online, and print outlets.

 


BRAND POSITIONING

  • FREE-TO-PLAY
  • TEAM-BASED
  • GLOBAL ONLINE BATTLES

 


POSITIONING STATEMENT

The brand positioning statement is expressed through the motto GET AIRBORNE, communicating both the team-based and battle elements clearly.