GENERAL INFORMATION ABOUT THE BRAND
Become a widely recognized brand in online Free-To-Play combat games with strong and positive associations.
Achieve target levels of awareness.
Use the bimonthly online brand tracker to set ongoing targets by region for both prompted awareness and brand warmth.
Target Gamer and Militaria segments via a mix of PR campaigns, sponsorship, and advertising across TV, online, and print outlets.
- GLOBAL ONLINE BATTLES
The brand positioning statement is expressed through the motto GET AIRBORNE, communicating both the team-based and battle elements clearly.