The rules that help portray World of Warplanes in the right way are grouped into several categories:





From the inception of aviation to the present day, the aerial environment and piloting have been celebrated for heroism and romance. Military pilots have always been a special caste whose feats have inspired new generations to devote their lives to aviation. This idealistic and heroic nature of military aviation is communicated in all the project’s visual materials.

Following the use of strategic carpet bombing in several European and Asian military conflicts, the heroic and romantic image of the Air Force was blemished. Aircraft began to be associated with aggression and destruction of infrastructure. 

World of Warplanes does not depict scenes from this aspect of aerial warfare. The project emphasizes the positive side of the complex and multifaceted spectacle of military aircraft. 

Keep in mind the following rules when working with the promotional materials:

1/ Focus on the main character and do not overload the composition
with lots of minor elements. The main character should be presented
in a dynamic environment.

2/ Be accurate with scale when showing space, depth, airspeed, and battle scenes. Apply a “Motion Blur” effect to the additional elements
of the composition where appropriate. The proper use of this effect enhances the sense of airspeed and also draws focus to the main elements of the composition.

3/ When working on images with flying aircraft, give preference to the blue-sky color palette. Try to show the atmospheric effect on the colors
of all the composition's elements.

In painting, the color effect of air on objects is called the aerial perspective, which influences our perception of objects in the distance. The atmosphere causes distant forms to blur and shift towards the background color, which is usually blue. As objects get further away, they appear lighter in tone and cooler in color.

Generally people associate the sky with the blue color. With this in mind, World of Warplanes images are created in a cold sky-blue color scheme. However, most of the aircraft in the project are painted in various camouflage colors—a green color palette, which is also used in World of Warships. There is a risk that this green color may become common to all projects in the trilogy, diminishing the uniqueness of each project.

4/ Flame colors work as contrasting accents to the common cold palette of World of Warplanes.

The colors of flames, flashes, and sparks of fire always accompany images of aerial battle and convey emotional intensity, the spirit of battle, and rivalry. These effects create a favorable color contrast with the cold environment and help to strengthen the artistic and compositional expressiveness of the pictures. In addition, the palette of a fiery red sunset can be used for some sky images for the entire sky. Moving from the cold blue and flame color contrast towards bright sunset colors lifts the mood and creates positive mental images, associated with the romance of flying.



World of Warplanes is noted for its high-quality graphics. The developers have managed to create astoundingly detailed copies of aircraft exteriors with realistic looking textures. Authenticity and realism are distinctive visual elements that define the general concept shared by our trilogy of games.

Promotional art should enhance the feeling of authenticity and realism of the game world, preferably elevating the perception beyond a visual level. In contrast to fantasy and sci-fi universes, the project is based on a real historical setting. The project reflects the real aircraft world and subculture, with its legends, traditions, characters, and symbols. 

It is important to know, understand, and apply correctly the language of graphics related to the phenomenon of military aircraft in various regions of the world.

Realism is a common feature of the project’s brand style, the game itself, and all promotional images.

5/ Images should contain only real objects presented in a photorealistic manner, or edited photos.

6/ All images should exemplify the highest level of visual realism. Work carefully with small details such as fuselage texture, scratches, chips, bends, soot, and other characteristics of war equipment.

Technical signs, markings, and specific symbols of different nations visually enhance the reality of the objects. If necessary, consult
with the game developers to make the right choice of graphical elements.

7/ Avoid historical and technical mistakes. We work in a real historical context. It is important to know this context and stay within its boundaries. Do not use modern technologies and mechanisms. The same principles are used for aircraft images: all details should be authentic and placed in an appropriate way.

8/ Do not use haphazard or random metal textures. In most cases, these textures have no relation to real aircraft. The use of incorrect textures is clearly visible and ruins the branding component.

9/ Do not use old paper texture in project materials. This texture evokes
a feeling of frailty, negligence, and old age, which contradicts the main brand features. These textures have been overused as mediums and are no longer effective in evoking feelings of aerial battle.

10/ Additional non-metallic textures must be associated with the WWII era and culture.

Exhaustion and wear and tear as a result of hyper environmental exploitation—the impact of a hostile environment—such as scratches
and spots of oil should be visible. However, these characteristics are of secondary importance; they might be present, but should not be overemphasized.

It is important to consider the difference between textures related
to the exhaustion of technical mechanisms versus those of deserted or neglected mechanisms (rust, thick layers of paint), or injuries and death (fabric with blood). These are negative associations and should not be used. Always consider these elements with quick focus tests.



World of Warplanes is a commercial product that competes with
a number of other glossy, modern entertainment forms. For this reason, historical military vehicles are presented a modern, bright, and stylish wrapping. In a broad sense, modernity is reflected in all promotional materials as a key emotional message. World of Warplanes strives to convey the feeling of modernity, fashion, and trend consciousness, without losing the historic appearance of the aircraft.

Compared to World of Tanks and World of Warships, the warplane project exists in a more competitive environment. Using tanks and warships as the main characters of an MMO is an innovative concept, which distinguishes those projects among other military online games. This is not the case for World of Warplanes, as there are many similar computer games in various genres.

The core style of World of Warplanes is formed by the aircraft. While technical aesthetics of the 20th century are followed, World of Warplanes provides modern design of both the game and its promotional materials.

We aim to create a virtual environment as if WWII aircraft designers and engineers lived in our times and followed contemporary design and usability rules. Promotional materials use familiar modern, commercial advertising language to communicate the features of the game.

In terms of image editing techniques, this concept translates into the following set of principles:

11/ When possible, use aircraft images created by computer rendering
3D models. When editing or rendering these images, correct only the most visible drawbacks of the model: low polygonal image details, faceted circles and shapes. 

Designers may also use processed in-game screenshots.

12/ Do not use visual effects that have been widely overused by documentaries and documentary photography for designing movies, websites, and exhibitions devoted to WWII:

  • Old photo paper
  • Corrosion
  • Dirty concrete texture

13/ Pictures should be energetic and dynamic. Their perspectives and spirit should follow the principles of modern advertising posters and photography.

14/ In some cases it is acceptable to color shift the palette to more fashionable colors of present-day pop culture and youth-oriented mass media.

For some promotional materials, such as at exhibitions, we intentionally accentuate the feeling of modernity. In such cases, we use advertising techniques and methods that exceed the boundaries of the principal style. Art objects created for these situations should not be used in other circumstances.

Be extremely cautious and prudent when choosing how to modernize images. 

It is very easy to produce tacky or kitschy results. This can cause
a loss of identity and negative reactions from the game community. 

You must hold focus tests with project ideologists: directors, history advisers, and vehicle and historical experts. 

Once approved in focus tests, you should contact the brand manager for final approval of your creative idea.