GENERAL INFORMATION ABOUT THE BRAND
WORLD OF TANKS CONSOLE MERCENARIES is the biggest ever DLC for the free-to-play MMO action game World of Tanks. The update centered around the post-WWII alternate history, where a nuclear war has divided the world into factions and Mercenaries arise. There is an ongoing battle for resources between factions. There is no vehicle progression in Mercenaries, as all tanks have Elite status. However, tank crews maintain a specific class and skill system.
To become a widely recognized brand as a free-to-play online game among the Social Militaria and Gunny Gamers segments and grow strong and positive associations.
Use the bimonthly online brand tracker to set ongoing targets by region for both prompted awareness and brand warmth.
Target Social Militaria and Gunny Gamers segments via a mix of PR campaigns, sponsorship, and advertising.
• Aternate history tank battles
STYLE AND TONE