Key-Art

Key-art is a main identity illustration of World of Tanks. It combines the principal emotional and conceptual attributes of the brand, conveying the visual stylistics and features of the game. The color scheme corresponds to the identity color palette. Every detail portrays the unique energy of a maneuvering fire battle. The combination of the identity block and the key-art is commonly used as a basis for branding and advertising materials. The additional version of the identity key-art has been designed to show a penetration of the tank armor. This version is used when packaging and printing methods require a dark background.

 

 

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