General Information about the Brand
To become a widely recognized brand in online Free-to-Play games among Gamer and Militaria segments with strong and positive associations.
Use the bimonthly online brand tracker to set ongoing targets by region for both prompted awareness and brand warmth.
Target Gamer and Militaria segments via a mix of PR campaigns, advertising (mainly TV, online, and print), and event sponsorship.
- GLOBAL ONLINE TANK BATTLES
The brand positioning statement is expressed through the slogan ROLL OUT, communicating both the team-based and battle elements clearly.