General Information about the Brand

 


Brand Mission 

To become a widely recognized brand in online Free-to-Play games among Gamer and Militaria segments with strong and positive associations.

 


Brand Objectives 

Use the bimonthly online brand tracker to set ongoing targets by region for both prompted awareness and brand warmth. 

 


Brand Strategy 

Target Gamer and Militaria segments via a mix of PR campaigns, advertising (mainly TV, online, and print), and event sponsorship. 

 


Brand Positioning

  • FREE–TO–PLAY
  • TEAM-BASED
  • GLOBAL ONLINE TANK BATTLES

 


Positioning Statement

The brand positioning statement is expressed through the slogan ROLL OUT, communicating both the team-based and battle elements clearly.