BRAND IDENTITY GUIDELINES
WORLD OF TANKS is an alternative history computer game devoted to armored warfare in the mid-20th century. Players have a chance to throw themself into epic tank battles shoulder to shoulder with other steel cowboys to dominate the world with tank supremacy.
The game is a part of the massively multiplayer online action (MMO-action) genre, containing elements of RPG, shooter, and strategy. This variety of game elements forms specific project values and defines the unique brand personality.