The logo is the main element of visual communications. It contains the key attributes of the corporate visual identity. The wordmark is supplemented by the BLITZ sign, which is designed in a fundamentally different manner (font, color, material) to emphasize the uniqueness of the project. The sign used for the Blitz version was changed for the same reason. The shape of the sign remains the same, but the emblem is changed. Stylized lightning* is placed on a red enamel background instead of the WT monogram.


*Blitz means – lightning in German, and a part of common usage of the term “Blitzkrieg”, used to describe some of the WWII battles.