BRAND IDENTITY GUIDELINES

 


BRAND POSITIONING

  • FREE-TO-PLAY
  • ACCESSIBLE AND FUN 
  • TEAM-BASED TANK BATTLES 

 


 Key points for WOT Blitz

  • AAA PC/console quality MMO on mobile.
  • The biggest team-based mobile game
  • Historical authenticity
  • Accessibility
  • Challenging Fun with respect to history
  • Regularly Evolving

 


Voice and tone

  • Smart 
  • Casual
  • Confident
  • Ironic

 


 Differentiation between World of Tanks on PC and World of Tanks Blitz on PC

  • WoT PC is “WoT Deep”. It’s about depth, longer play sessions and fully engaged community.
  • Blitz is “WoT Go!”. It’s about quick access, shorter play sessions and a fun, more casual community.