additional branding elements

To adjust the illustrations or key-art for different formats (banners, posters), use the additional branding elements: specks of light, sparks, and a pattern. Depending on the format and medium, the branding elements can be used in various combinations.

 


SPARKS AND FIRE

The corporate sparks can be used only in Screen/Soft Light blending modes.

 


PATTERN 

To ensure the logo is easily recognized and readable on any background, a special method of darkening the logo area with a texture blend has been designed. To apply this method: darken the area around the logo placement and create a soft texture blend between this area and the remaining brighter parts of the image. The background dissolves from dark to light with the help of an unobtrusive texture. Blending is made on the texture, but not on the entire background. This method helps to decrease the blend area. It is used mainly on light backgrounds.


ALGORITHM FOR USING THE PATTERN IN THE ADOBE PHOTOSHOP FILE IS AS FOLLOWS:

1/ Load the World of Tanks Blitz pattern.

2/ Create a new layer and apply the following settings:

  • Fill Layer: White (#ffffff)
  • Opacity: 100 %
  • Fill: 0%
  • Blending Mode: Normal

 

3/ In the Layer Style dialog box, create a new layer style.

4/ Select Pattern Overlay, fill the layer with the pattern, set the required scale, and apply the following settings:

  • ​Blending Mode: Multiply

 

5/ Add layer mask and remove all unnecessary elements.

 

LIBRARY

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