FONT Pairs

Font pairs are one of the HR Brand's main layout principlies.
To deliver the rebel feel, pairs are selected based on the contrast of bold.

Depending on a font style, various combinations may apply
(medium vs. thin or black vs. regular, etc.). The more contrast, the better.

 

To choose the dominant typeface, you should rely on the most important part of the image.
For example, the heading is more important than the main text,
but the key message is more important than the heading.

 

To enhance the impact, you can choose from different font families.

 

 

 

layout principles

Layout principles support the main design principles. With asymmetry being one of those principles, center alignment is not recommended.

 

How you can use that: cut words
so they can be barely read, use word break as you want, rotate words and phrases, apply loose spacing of lower-case letters, integrate the text with the image.


 

 

 

FOnt pair examples

 

DIFFERENT FONT FAMILIES
Bender Black Italic vs Handbook Pro Light

 

 

 

 

SINGLE FONT FAMILY 
Din Next Slab Black Italic vs Din Next Sans Regular

 

 

 

SYSTEM FONTS
Verdana Bold Italic vs Calibri Light