Art content should fulfil the same function as text — deliver the rebel feel.

 

PHOTOGRAPHY

 

mood Bright and natural moments from work or leisure.

color There're no restrictions for color palette, but sticking to natural color combinations is desirable.

tone Use flat images in dark or light tone range, if the image serves as a background. In these cases, contrast can be achieved by adding typographic elements.

composition Dynamics is the key. Am image should tell a story and deliver a certain vibe.

 

 

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ILlustration

 

mood & style Illustrations should be aggressive, provocative, and coincide with the brand's style & tone.

color Pick any color that matches the original color palette.

format Raster, vector, or 3D images. Either real items, or abstract compositions.

composition A story and its heroes should be dynamic, vivid, and rebel. Follow the principles of contrast and asymmetry. An illustration may also feature additional branding elements (arrows, shapes, or icons).