GENERAL INFORMATION ABOUT THE BRAND

WARGAMING ALLIANCE is the consumer brand for third-party developed products. These products are developed outside of Wargaming’s studio system but under the direction of Wargaming producers. Wargaming Alliance allows exploring new genres and settings, which are relevant to the Wargaming.net brand.​

 

 


BRAND POSITIONING

  • FREE-TO-PLAY
  • TEAM-BASED
  • GLOBAL
  • ONLINE
  • MILITARY, SCI-FI OR FANTASY
 

OBJECTIVES

Achieve target levels of awareness in MAM, SS & YG segments within 1 year of launch 

 

STYLE & TONE

Epic / Graphic / Dynamic / Powerful / Gritty / Military / Sci-Fi / Fantasy

 


STRATEGY

  • Sponsorship of relevant programming with partners with right fit and audience e.g. Discovery, History, UFC
  • Promotion of products carrying the Wargaming Alliance brand

 


MOTTO

FREE FOR ALL