COLOR

The identity color palette is one of the most important emotional and conceptual project attributes. This section details the unique color scheme of the project. When creating illustrations and marketing materials for Wargaming Alliance, use the color palette shown below. Do not use colors that are not a part of the corporate identity. White/Black/Light Gray/Dark Gray are the main brand colors, used as a background for text blocks and elements of the brand identity. War Red is an accent color, used to highlight text, some graphic elements, and infographics.

The Library contains color palette swatches (CMYK, PANTONE, RGB, HEX), allowing the palette to be easily added to any graphics editor. ​

 


WAR RED


CMYK 0 100 85 5
PANTONE 186C 
RGB​ 225 25 49
HEX​ E11931
WEB​ FF0033
 

LIGHT GREY
 

CMYK 0 0 0 50
PANTONE 877C
RGB​ 147 149 152
HEX​ 939598
WEB​ 999999
 

DARK GREY


CMYK 0 0 0 85
PANTONE Cool Gray 11c
RGB​ 77 77 79
HEX​ 4D4D4F
WEB​ 333333
 

BLACK


CMYK 0 0 0 100
PANTONE Black
RGB​ 0 0 0
HEX​ 000000
WEB​ 000000

 WHITE


CMYK 0 0 0 0
PANTONE White
RGB​ 255 255 255
HEX​ ffffff
WEB​ ffffff
 

 

 

LIBRARY

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