Co-branding refers to the simultaneous use of a project logo and a partner logo placed side by side in print and digital media. Co-branding exists in two forms: the project logo can either be near the logo of the primary sponsor, with these two logos boasting their strong identity and complementing each other, or be part of a partner block alongside a few partner logos.
HOW TO USE WARGAMING Alliance AND WARGAMING.NET LOGOS
When you have to use more than one corporate logo, keep the following in mind (these rules apply to the vector logos as well):
- Vertical versions of the logos are aligned to the Wargaming.net text. Characters are of equal height in all logos.
- Horizontal versions of the logos align along the horizontal axis. Corporate symbol has the equal height in logos.
WG Alliance LOGO AND PARTNER LOGOS
Stick to the following rule when you use the Wargaming Alliance logo alongside other logos: all elements must be visually equal and equivalent in weight. At the same time, each logo must have enough free space for it to be perceived properly. To sum up, logos must be depicted as a unified block aligned either horizontally or vertically, depending on the media it will be used on.