GEneral information about the brand
In order to create a unified system of visual communications, all employees, contractors, and partners must follow the guidelines described in this document. Maintaining a uniform style across all regions is of paramount importance when preparing any promotional materials. While the language may change, key visual elements of the logo and branding must remain identical. It is important to know and understand the brand, its nature, and its strategy, as well as the means of communication.
To become a widely recognized brand, with strong and positive associations, among Gamer and Militaria segments.
Use the bimonthly online brand tracker to set ongoing targets by region for both prompted awareness and brand warmth.
Invest in sponsorship activities across broadcast media, sports, music, and events with carefully selected partners who fit with our brand and can expand our audience.
- GLOBAL ONLINE BATTLES
The brand positioning statement is expressed through the slogan LET’S BATTLE, clearly communicating both the team-based and battle elements.
The brand’s core visual identifiers are the logo, font, and colors. These identifiers have been designed to enforce brand recognition and communicate the main advantages of the brand.
- POSITIONING METHODS
- GRAPHIC PATTERN APPROACHES