colors

The brand identity colors are one of the most important emotional and conceptual project attributes. The color palette broadens the range of colors that we can use for brand identification. The core color styles are composed of the logo colors. These form the main proportions and color combinations used in the company’s identity style.

The Library contains color palette swatches (CMYK, PANTONE, RGB, HEX), allowing the palette to be easily added to any graphics editor.

WAR RED

CMYK 0 100 85 5
PANTONE 186C
RGB 225 25 50
HEX E11932
WEB FF0033

LIGHT GREY

CMYK 0 0 0 50
PANTONE 877C
RGB 147 149 152
HEX 939598
WEB 999999

DARK GREY

CMYK 0 0 0 85
PANTONE Cool Gray 11c
RGB 77 77 79
HEX 4D4D4F
WEB 333333

BLACK

CMYK 0 0 0 100
PANTONE Black
RGB 0 0 0
HEX 000000
WEB 000000

WHITE

CMYK 0 0 0 0
PANTONE White
RGB 255 255 255
HEX ffffff
WEB ffffff

the brand color palette

The shades of identity colors form the brand color palette. Achromatic colors are aimed at intensifying and enriching the basic identity color, War Red. The range of War Red varies from cold to warm. The identity palette does not include whitened red. A saturation shift is possible only towards darkening the color.