colors

The brand identity colors are one of the most important emotional and conceptual project attributes. The color palette broadens the range of colors that we can use for brand identification. The core color styles are composed of the logo colors. These form the main proportions and color combinations used in the company’s identity style. 

The Library contains color palette swatches (CMYK, PANTONE, RGB, HEX), allowing the palette to be easily added to any graphics editor. 

 


WAR RED


CMYK 0 100 85 5
PANTONE 186C 
RGB​ 225 25 49
HEX​ E11931
WEB​ FF0033
 

LIGHT GREY
 

CMYK 0 0 0 50
PANTONE 877C
RGB​ 147 149 152
HEX​ 939598
WEB​ 999999
 

DARK GREY


CMYK 0 0 0 85
PANTONE Cool Gray 11c
RGB​ 77 77 79
HEX​ 4D4D4F
WEB​ 333333
 

BLACK


CMYK 0 0 0 100
PANTONE Black
RGB​ 0 0 0
HEX​ 000000
WEB​ 000000

 WHITE


CMYK 0 0 0 0
PANTONE White
RGB​ 255 255 255
HEX​ ffffff
WEB​ ffffff
 

 


the brand color palette


The shades of identity colors form the brand color palette. Achromatic colors are aimed at intensifying and enriching the basic identity color, War Red. The range of War Red varies from cold to warm. The identity palette does not include whitened red. A saturation shift is possible only towards darkening the color.
 

 

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