IDENTITY ELEMENTS COMBINATIONS

Identity elements need to be adjusted to a specific layout if simple scaling does not solve the problem. This page contains examples of correct identity style adaption to layouts of different sizes.

Also, the following examples show the correct variants of identity element combinations and their combined use. These techniques can be applied to print media, product branding, and exhibition design. 

 

 


POSSIBLE COMBINATIONS OF IDENTITY ELEMENTS 

Depending on the format and medium, the elements of the identity elements (arts, frames, textures, fonts, and FX) can be used in various combinations. Examples of possible combinations are shown below.

 

ART,  FRAME, FONT

ART,  FRAME, FONT WITH FX

 

ART,  FRAME with texture, FONT

ART,  FRAME with texture, FONT with fx

 

TEXTURE,  FRAME, FONT

TEXTURE,  FRAME, FONT WITH FX

 

BACKGROUND filling, FRAME, FONT

BACKGROUND FILLING, FRAME, FONT WITH FX

 

BACKGROUND FILLING, FRAME WITH TEXTURE, FONT

BACKGROUND FILLING, FRAME WITH TEXTURE, FONT WITH FX

 

BACKGROUND FILLING, FRAME WITH FX, FONT

BACKGROUND FILLING, FRAME WITH FX, FONT WITH FX


 


INCORRECT USAGE

Do not combine or apply both frames with FX and illustrations or textures.

Do not use frames with FX and without FX on a single canvas.