GENERAL INFORMATION ABOUT THE BRAND

HYBRID WARS is a dynamic shooter set in the year 2060, when humanity is on the brink of the second technological revolution. The player assumes the role of Alex Carter, a test pilot and combat technology expert, who is destined to turn the tide of the hybrid war. In Hybrid Wars the player has a chance to lead the charge of a vast assortment of futuristic war machines, face 50 types of adversaries, explore 7 dangerous locations, and complete over 150 missions. The game has a variety of single player and multiplayer modes.

 

 


BRAND MISSION 

To receive and test the best ideas for new games.  

 

BRAND OBJECTIVES

To achieve baseline levels of awareness in defined target audience.

 

BRAND PERSONALITY

  • MERCENARY
  • HIGH-TECH
  • NEAR-FUTURE
  • ​INDUSTRIAL

 


BRAND POSITIONING STATEMENT

  • A futuristic, mechanised,  top-down action shooter.​
  • Choose your combat vehicle and start your fight for the future.

 


BRAND STYLE & TONE

  • NEAR-FUTURE
  • INDUSTRIAL
  • CINEMATIC
  • ENERGETIC
  • HEROIC
  • SLICK