Color

Corporate colors form one of the most important emotional and semantic attributes of the project. Each color is associated with the world where the action takes place.

 


MAIN CORPORATE COLORS

Style-forming colors of the project are based on the key images of the Hybrid Wars world and combine the colors of combat vehicles and urban environment. The main colors form the dominant color code of the project.

 


TECHNICAL BLACK

CMYK  100 75 25 90
PANTONE 296 C
RGB 16 24 28
HEX 10181C

 

CYBER steel

CMYK 100 80 40 30
PANTONE 294 C
RGB 0 50 90
HEX 00325A

DARK KHAKI

CMYK 60 55 85 50
PANTONE 5747 C
RGB 70 70 40
HEX 464628

 

URBAN GRAY

CMYK 0 0 0 70
PANTONE Cool Gray 10 C
RGB 100 100 100
HEX 646464

URBAN WHITE

CMYK 0 0 0 8
PANTONE Cool Gray 1 C
RGB 235 235 235
HEX EBEBEB

 

 


ACCENT COLORS 

Accent colors do not form the style and are only used to highlight text parts, some graphical elements, and infographics. Accent colors are based on the images of warning signs, interface elements, and details of futuristic hardware.

 


DIGITAL BLUE

CMYK 70 10 10 0
PANTONE 298 C
RGB 60 175 210
HEX 3CAFD2

SIGNAL YELLOW

CMYK 25 20 80 0
PANTONE 617 C
RGB 200 185 85
HEX C8B955

 


BRAND COLOR PALETTE

The mixture of main and accent colors creates compound hues and forms the entire Hybrid Wars identity color palette. The proportions of the main and accent colors used for designing any kind of promotional materials and corporate illustrations are given in the diagram below.

 

 

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