TEXTURES

Of all corporate graphical elements, the key art is preferred for marketing communications. If the usage of the key art is limited by the amount of text, visuals, or infographics, it is recommended to use specially designed brand textures.

To ensure the identity block or the logo are placed correctly on the textures, see the Identity Elements Usage section.

 


SMOKE AND DUST

We have designed 3 background images. Depending on your needs, you can use the whole image or crop it. The background can be used to integrate objects into banners using smoke and dust effects. The source PSD file contains several layers. Place objects between layers according to your needs. The algorithm for placing graphical elements is described below.

 


YELLOW SMOKE

 

DUST

 

SMOKE

 


ALGORITHM FOR PLACING GRAPHICAL ELEMENTS IN ADOBE PHOTOSHOP:

1/ Open the file from the library.

2/ Place the object between the Front Smoke (Dust) and Back Smoke (Dust) layers focusing on the placement line.

3/ Turn off the Horison Line layer.

4/ Crop the image. 

 


WALL

 


BACKGROUND WITH SMOKE

LIBRARY

Download all files